The kitchen is your turf and you definitely know your way around baking cakes. However, you might find yourself out of depth when it comes to marketing your cake decorating business. Not everyone is a marketing genius. It’s a learning process but this doesn’t mean that you can’t launch your cake baking business successfully.
It’s possible even for novice business owners to market their business. You can start online where digital marketing and SEO level the playing field.
Using digital marketing for your cake baking business
Table of Contents
What is SEO and How Can It Help Your Cake Decorating Business?
SEO is basically a term used for a multitude of steps to optimize a website or a page to make them searchable on the internet. If you want your cake decorating business to make it to top search engine searches, you need to incorporate SEO strategies.
It’s not a specific step but a host of technical marketing steps that you can integrate on-page, in the article, on the photos you use and even on your social media posts.
Here are just a few of the benefits you can get from SEO marketing:
1. You can gain traction faster.
With traditional marketing methods such as word-of-mouth advertising, it can take ages before your business and brand get recognized. But with the help of SEO, you can reach out to your target market and get your brand out there faster.
2. You can save some money.
It’s no secret that traditional marketing can cost a lot of money. If you don’t have a large budget for marketing, it makes sense to try organic SEO first. Digital marketing methods such as making SEO-driven articles can help you gain more exposure.
3. SEO is effective.
You would be interested to know that leads generated by SEO strategies have a closing rate of 15%. In fact, 53% of the organic traffic that goes to websites out there is brought by SEO marketing strategies
Incorporating SEO on your cake decorating business
How to Incorporate SEO in Your Digital Marketing Strategies
Build a Website
Having a website actually builds credibility. Your target market is more likely to trust your business, even if it’s a home business if you have a website.
But ensure you have a website that brings your business’ strengths to the table. Pick the right website design and take the best photos of your cakes to showcase on your website.
Use the Right Keywords
Keywords are at the heart of SEO and digital marketing. Without keywords, it will be hard for search engines to actually find your business. Search engines make use of keywords to narrow down the searches.
There are a lot of free keyword tools that you can use to search for relevant keywords that you can use for your website. If you have more room in your budget, you can use the paid ones with all the information you need to pick the right keywords.
There are many ways to incorporate the keywords. You can use them when writing your content. Use them as a title for the photos you will use as well.
Create Quality Content
Search engines rely on content. With the algorithm that governs search engines today, you need to ensure that you are producing content that is easy to read and useful for readers. For your cake business, it can be some tips on how to find the right cakes or tips on how to choose the best bakeries.
Frequently Asked Questions
Do I need to spend a lot of money on advertising or SEO for my cake decorating business?
You don’t necessarily have to spend money right off the bat. However, if you want to be more competitive, spending money is inevitable. There are a lot of good SEO tools out there that will improve the outcome of your digital marketing. You can spend your money on keyword tools, grammar and plagiarism checkers for your content, a tracking system to determine your SEO results, and many more. You can also engage in a Search Engine Marketing (SEM) campaign and spend money on pay-per-click advertising to help you gain more traction faster. Your ad will be visible immediately after it is approved, but for every click, there is a cost. Search Engine Optimization, SEO, is a long game, but once you rank your page in the organic search results, the clicks are free and long-term if the SEO is done well.
Can I do SEO on my own for my cake baking business?
There are plenty of resources that you can turn to if you want to learn how to incorporate SEO into your digital marketing strategies. However, since SEO is a broad term and encompasses so many things, it can be challenging and confusing most times. This is why there are SEO companies that can be outsourced to make the work easier.
How do I find an SEO and digital marketing expert for my business?
If you are outsourcing an SEO expert to handle the marketing work, make sure you pick someone with experience and credentials. Find out who they have worked with in the past. Learn more about their strategies. What might work for others might not work for you so it’s a good idea to find out what unique strategies they can come up with for your business.
Conclusion
Start utilizing SEO and digital marketing to make sure your brand gets thrown out there. The internet is such a powerful tool and you don’t want to miss out on its many benefits. Share with us any questions you have on how to advertise your cake decorating business.
